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As a company selling a concept to a potential client or an organisation giving a proposal to another organisation, your idea will be compared against untold others, likely in an environment over which you have no control. |
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Captive or not, if your objective is to reach your audience, never assume they will give you their rapt attention. |
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The process of running a business, a classroom, a government or an institution requires communication. To sell, to teach or to get re-elected requires the same skill. You must reach your audience. |
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Nothing can be sold or taught to an audience that won't pay attention. |
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What is the solution? |
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Be Unique ! Be Different ! The potential customer will take notice that since your approach is DIFFERENT and Unique from others, so perhaps what you have to show them deserves their ATTENTION |
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But how ? |
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Multimedia is about getting your message out more efficiently and more effectively. |
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The objective of a pitch is that you want your audience to buy or accept whatever you're selling or telling. The best pitch is one that leaves the audience with greater trust and respect for you, and having that trust and respect extended to the idea, product or company you represent. So a sales pitch sells an image in addition to the primary sell. Building trust and respect isn't easy. There is no magic formula. |
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There are techniques to impress your audience and impressing your audience is a large part of gaining their trust and respect. |
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Multimedia technique is a vehicle employed by reputable business houses to reach their goals. |